About Orient Electric Limited

Orient Electric Ltd. is a leading Indian manufacturer specializing in electrical consumer products. It offers a diverse portfolio including fans, lighting solutions, home appliances, and switchgear. The company's primary function is to provide innovative and energy-efficient electrical solutions, catering to household needs as well as industrial and commercial applications. Notably, Orient Electric has carved a niche in the fan segment, becoming a market leader with its extensive range of energy-efficient and designer fans. Additionally, it has a strong presence in the lighting segment, focusing on LED technology to provide sustainable and cost-effective solutions. The company’s dedication to innovation and quality has enabled it to gain a significant market share domestically while extending its footprint to over 35 countries. Orient Electric’s emphasis on execution excellence and customer-centric approach contributes to its role as a prominent player in shaping India's electrical goods industry. Its products are distributed through an extensive network of dealers and retailers, making it a household name across multiple regions. Founded as a part of the renowned C.K. Birla Group, Orient Electric continues to drive growth through strategic initiatives and operational efficiencies.