Viceroy Hotels Ltd. is a hospitality company engaged in the design, construction, and operation of hotels and resorts. The company's primary function is to provide luxury accommodations and high-end services to both leisure and business travelers. Viceroy operates across various locations, often in prime tourist destinations, ensuring that guests have access to premium amenities, exquisite dining experiences, and exceptional customer care. The hotels and resorts under Viceroy are known for their luxurious architecture and ambiance, catering to clientele who seek quality and exclusivity. In the larger context of the hospitality industry, Viceroy Hotels Ltd. contributes to regional tourism growth, creates employment opportunities, and plays a part in the development of infrastructure in its localities. It is recognized as a significant player in the upscale hotel sector, competing with other luxury hotel chains by emphasizing its commitment to personalized guest experiences and sustainability initiatives.