Choice International Limited is a diversified financial services company headquartered in Mumbai, India, established in 1993. Its primary purpose is to deliver a broad spectrum of financial solutions for individuals, businesses, and institutions. The company's operations span four key segments: Broking & Distribution, Advisory Services, NBFC (Non-Banking Financial Company) Services, and Other Services. It provides equity broking, wealth management—including asset allocation, risk management, investment products, and estate planning—as well as insurance services in health, life, and commercial lines. Its NBFC arm enables lending products such as solar, business, vehicle loans, and loans against securities. The advisory division supports corporates and government entities with strategic, regulatory, and compliance advice. The company’s integrated structure allows it to impact financial markets through its capital market activities, investment banking, retail loan distribution, and mutual fund and technical services. Choice International has shown strong growth in revenue and profits over recent years, supported by substantial market capitalization and robust financial metrics, playing a significant role within India's financial services sector.