Zee Entertainment Enterprises Limited is a leading media and entertainment company based in India. It primarily functions in the television broadcasting and production industry, offering a wide array of content across multiple languages and genres including news, entertainment, and sports. As a pioneer in the Indian entertainment landscape, Zee Entertainment operates several popular television channels catering to diverse audience segments. Additionally, its involvement extends to film production and digital media through its OTT platform, capturing a holistic share of viewership both domestically and internationally. The company's strategic initiatives and innovative content offerings hold a significant role in influencing viewership trends and advertising revenues in the vibrant and growing Indian media sector.