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Unveiling Yes Bank's Journey: Rise, Fall, and Rebound

banking-image
Jul 23, 2024
15 Mins

Yes Bank

Founded in 2004, is a major entity in India's private banking industry, based in Mumbai. Serving a diverse clientele, including retail customers, MSMEs, and large businesses, Yes Bank operates in 300 districts with 1,198 branches, demonstrating its commitment to accessible banking services.

The history of Yes Bank begins in 1999 when it was a non-banking financial entity. It was established by Ashok Kapur, Harkirat Singh, and Rana Kapoor, who leveraged their substantial banking knowledge to fuel its expansion.

Yes Bank faced significant challenges, particularly due to non-performing assets (NPAs) in the late 2010s, causing financial instability. A critical intervention by the Reserve Bank of India in March 2020 resulted in a leadership makeover, with Prashant Kumar tasked with recovery strategies. This restructuring, supported by a consortium of large banks including SBI, ICICI, and HDFC, signaled a pivotal change for the bank.

Currently, Yes Bank is financially stable, with projections forecasting improvements in revenue and net income by 2024. Innovations such as the Yes Pay digital wallet and initiatives in affordable housing and vehicle loan sectors highlight the bank's active service portfolio.

SBI plays a crucial role in Yes Bank's reshaped ownership framework, fortifying its financial foundation and reinforcing regulatory strength. This diversified shareholding underscores its strong investment appeal and market confidence.

Yes Bank is noteworthy for its admirable ESG score, recognized by bodies like S&P Global, signifying its commitment to sustainable banking practices.

Looking forward, Yes Bank is focused on sustained growth via strategies to expand its branch network and improve product offerings. Developments in governance, risk management, and customer service strategies position Yes Bank as a dynamic and sustainable leader in the banking sector.

FAQs

  • How can I check my Yes Bank account balance using the Yes Pay digital wallet?

You can check your account balance directly through the Yes Pay digital wallet app using your secure login credentials.

  • Does Yes Bank offer online account management services?

Yes, Yes Bank provides comprehensive net and mobile banking platforms for easy account management online.

  • What is the process for enrolling in Yes Bank's mobile banking?

Simply download the mobile app, register with your account details, and set up a secure login to access a range of digital services.

  • Are there any fees associated with Yes Bank’s digital services?

Many of Yes Bank’s digital offerings are available with minimal or no charges, though some specific services may incur nominal fees.

  • How does Yes Bank ensure the security of its digital transactions?

Yes Bank employs advanced encryption, two-factor authentication, and continuous security monitoring to protect all digital transactions.

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